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Founded by father and son team, Harry
and Ralph Rossdeutscher, Natura was created out of a desire to
solve the mystery behind having a healthier, more abundant
lifestyle. As research led to the discovery of just how much a
quality night’s sleep contributed to a productive daily lifestyle,
Natura’s founders searched for a solution that would help people
sleep well in order to live better. As a result, in 1994, Natura
World, Inc was born.
Rossdeutscher and Son found that, while many mattresses on the
market looked plush and luxurious and even felt comfortable when
tested in the store, these mattresses failed to address the more
serious long term issues such as continual back pain, restless
sleep, and waking up groggy and tired. They discovered that
consumers were in need of healthy sleep in order to respond to the
demands of the day. The Rossdeutscher team set out to create a
total sleep solution with benefits that were more than just “skin
deep.”
Researching how the body moves and
body activity during sleep, they created a bed that was designed
to work with the body, not against it. Their Classic IV bed with
its patented Double Slat Technology was an immediate success. The
bed was received enthusiastically by consumers and was both
endorsed and recommended by the Canadian Physiotherapy
Association. This started the ball rolling towards the creation of
a luxurious, healthy line of natural bedding, as well as the
manufacturing of numerous innovative sleep enhancing products to
help people wake up to a better day.
Realizing that customers’ sleeping
preferences can differ dramatically, Natura integrated Naturlatex™
Talalay latex into their lineup as well. With its capacity to meet
personal sleeping needs by instantly reacting to the natural
individual contours of the body, Naturlatex™ Talalay latex keeps
the spine in its natural, most comfortable position. The durable,
resilient nature of this latex means that consumers no longer have
to worry about flipping or turning their mattress to keep it
comfortable
Today, while Natura has become a
leader in the North American bedding industry, they have not lost
their passion for creating healthy sleep products that enhance the
way we live. Natura offers an exhaustive product line up,
including a vast selection of bedding, latex mattresses, electric
adjustable sleep systems, and Natura Pedic™ pressure sensitive
foam products. By doing so, Natura provides retailers the
convenience of purchasing their entire specialty bedding
collection through one supplier. Combining in-depth experience and
entrepreneurial spirit with a keen focus on continuous product
development, Natura is a company you can trust to be continuously
progressive and innovative in the sleep industry.
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